A playful and classical sophistication with a
constructive design.

Project: Reed Krakoff
Client: Laird + Partners
Services: Art Direction, Editorial Design

Reed Krakoff created an exclusive collection of bags and accessories with a quality design, in collaboration with Kohl’s in order to bring accessible luxury to the mid-market. The playful and classic sophistication of the line references signature elements from his core luxury line. In collaboration with an internal creative team at Laird+Partners, my role was to focus on the brandbook design and highlight the collection key elements such as prints, colors or shapes through a cohesive layout.