A playful and classic sophistication with a
Project: Reed Krakoff
Client: Laird + Partners
Services: Art Direction, Editorial Design
Reed Krakoff created an exclusive collection of bags in collaboration with Kohl’s in order to bring accessible luxury to the mid-market. The sophistication of the line references signature elements from his core luxury line. At Laird+Partners, my role was to design the brand book and highlight the collection key elements such as the patterns, colors, shapes and quality details.