Inspired by the lipstick, the typography conveys a proud message.
The founders of M.A.C created the M·A·C Viva Glam Fund as a fundraising mechanism for people affected by HIV and AIDS. All sales of Viva Glam Lipstick is donated to the Fund supporting healthy futures and equal rights for all. For the Fall Winter 16 campaign, I was asked to envision a typography representing the spirit of Viva Glam. The lipstick look typography emphasizes the feeling of pride and boldness. In addition, I contributed to the concept of 1.2.3, makeup kit that conveys a simple but playful idea.