Inspired by the lipstick, the typography conveys a proud message.
The founders of M.A.C created the M·A·C Viva Glam Fund as a fundraising mechanism for people affected by HIV and AIDS. All sales of Viva Glam Lipstick is donated to the Fund supporting equal rights for all. For the Fall Winter campaign, I was asked to envision a typography representing the spirit of Viva Glam. The lipstick typography emphasizes the feeling of pride and boldness. In addition, I contributed to the 1/2/3 steps makeup kit that conveys a simple but playful idea.