Illustrating a culture
of contrasts through
structured details.

Project: Proenza Schouler
Client: Laird + Partners
Services: Art Direction, Editorial Design

Proenza Schouler is a New York based womenswear and accessories brand founded by duo Jack McCollough and Lazaro Hernandez. Named after the designers’ mothers’ maiden names, Proenza Schouler is inspired by contemporary art and defined by its unique craftsmanship. In collaboration with a creative team at Laird+Partners, my role was to focus on the brandbook design to illustrate this culture of contrasts through an association of curated images highlighting their attention to detail.