Illustrating a culture
of contrasts through
Proenza Schouler is a New York based womenswear and accessories brand founded by duo Jack McCollough and Lazaro Hernandez. Named after the designers’ mothers’ maiden names, Proenza Schouler is inspired by contemporary art and defined by its unique craftsmanship. At Laird+Partners, my role was to design the brand book to illustrate this culture of contrasts and highlight this extreme attention to detail through an association of curated images.