Engaging beauty brand educating women about real beauty and skincare.

Project: Full 360 Degrees Branding
Client: Kult Cosmetics
Services: Strategy, Art Direction, Visual Identity

Kult Cosmetics is a beauty brand and lifestyle application based in India. Led by a team of dedicated beauty experts and engaging women, Kult aims to educate every women about Real Beauty. Through self-discovery tools and a community-based platform, they personalize any profile skin to offer the best personalized products. In collaboration with their team of experts, I envisioned a strategy, visual identity and 360° brand narrative that translates their real vision with a light-hearted tone and a hint of playful.