One signature letter, iconic element connecting all the brand entities.
Visual Identity, Typography and Branding for Souvenir, sister boutique of L’Atelier. The Workshop is a creative studio with a boutique integrated that showcases products made by dedicated talents committed to supporting artists. Both entities are entertwined and connected through the customed letter A of L’Atelier, which becomes a cohesive and recognizable brand element. Souvenir is handwritten to add a personal touch and brings some uniqueness along with the crafts.