One signature letter, iconic element connecting all the brand entities.
Visual Identity, Typography and Branding for Souvenir, sister boutique of L’Atelier. The Workshop is a creative studio with a boutique integrated that showcases products created by artists in order to support emerging talents. Both entities are intertwined and connected through the letter A of L’Atelier, which becomes a cohesive and recognizable brand element. Souvenir is handwritten to bring some uniqueness along with the crafts.